Words for sale

Training Session

There are 6 different full-day training sessions available.

Select the training day when you register and choose the session you want during booking.

Copywriting for beginners
Lorraine Forrest-Turner is an experienced writer and trainer. In this session she discusses the basics of copywriting and helps you create (and edit) more effective copy.

Mastering tone of voice
Nick Parker is an experienced writer and tone of voice consultant. In this workshop he shares his approach for identifying your unique tone of voice and building this into your branding.

Persuasion techniques for copywriters
Professional trainer and UX consultant Tim Fidgeon looks at the science behind how we think, and discusses how copywriters can use these ideas in marketing, advertising and communications.

Create a content strategy
Lauren Pope is a content strategist with experience in multiple domains: in-house, agency-side and freelance. She shares her three-step approach to creating and implementing a content strategy.

The confident freelancer
Jackie Barrie has tonnes of experience as a writer and trainer. She's on a mission to help freelance copywriters recognise their own worth and craft sustainable, empowering careers.

Blogging to be read
Jo Watson looks at storytelling through blogs to engage your audience, as well as how persuasive language can help you build relationships with your readers.

Welcome and introduction

David McGuire, MD of B2B copy agency Radix Communications, welcomes you to the seventh annual Copywriting Conference.

Copy for interfaces

User interface (UI) copy for websites, products and services. So essential, so neglected. But it’s tricky stuff isn’t it? So itty bitty. Where do you keep it? How do you test it? How do you get good at it? Let’s find out together.

Testing copy taught us…

Sandra Wu is the paid content marketing lead at Blinkist. She explores some of the discoveries she has made through testing copy.

Test your copy quickly

Gill Andrews believes that testing copy is the key to better results. And in this talk she shares strategies for testing your copy quickly and effectively – before you publish.

Simple speak at WeTransfer

Robyn Collinge is a copywriter at global file-sharing site WeTransfer. She shares examples of how simplicity helps them serve a huge audience and build a dedicated following for their WePresent newsletter.

Your value proposition

Your value proposition can be the springboard to launch your marketing – giving your entire team a clear vision of what your business really means to your customers. Francesca Catanuso helps you build your proposition.

Death to perfectionism

Honor Clement-Hayes knows the trap well. For creatives, the cycle of create, review, feedback and edit can leave you feeling like nothing is ever good enough. But getting done is always better than getting stuck.

Uninvisibility

Jane Evans was horrified by the disappearance of women over 50 from the world of advertising. Her Uninvisibility Project is shining a spotlight on talented women who have a powerful voice and a valuable perspective.

Personality-driven copy

Kira Hug is a conversion copywriter who knows that personality is positive for your brand. Learn how you can stand out – and how it can boost your bottom line.