Friday 9th October
09:00 – 10:00
10:05 – 10:15
Welcome and introduction
David McGuire, MD of B2B copy agency Radix Communications, welcomes you to the seventh annual Copywriting Conference.
10:15 – 10:45
10:50 – 11:10
11:15 – 11:45
11:50 – 12:20
12:25 – 12:55
Robyn Collinge is a copywriter at global file-sharing site WeTransfer. She shares examples of how simplicity helps them serve a huge audience and build a dedicated following for their WePresent newsletter.
13:00 – 14:00
14:05 – 14:35
Your value proposition can be the springboard to launch your marketing – giving your entire team a clear vision of what your business really means to your customers. Francesca Catanuso helps you build your proposition.
14:40 – 15:10
Honor Clement-Hayes knows the trap well. For creatives, the cycle of create, review, feedback and edit can leave you feeling like nothing is ever good enough. But getting done is always better than getting stuck.
15:15 – 15:45
15:50 – 16:10
Jane Evans was horrified by the disappearance of women over 50 from the world of advertising. Her Uninvisibility Project is shining a spotlight on talented women who have a powerful voice and a valuable perspective.
16:15 – 16:45
17:00 – 19:00
About The Venue
The Royal Institution
The main conference day (Friday) takes place at The Royal Institution – including the talks, lunch, refreshments and post-conference drinks.
Travel to the conference
The Royal Institution 21 Albemarle Street Mayfair London From the RI website:
The closest tube station to the Royal Institution is Green Park on the Jubilee, Victoria and Piccadilly lines. The Royal Institution is a five minute walk from the station. Also within a ten minute walking distance is Piccadilly Circus tube station, on the Piccadilly and Bakerloo lines, or Oxford Circus tube station on the Victoria, Central and Bakerloo lines.
There are numerous bus stops along Piccadilly which runs along the entrance to Albemarle Street.
Bus numbers: 9, 14, 19, 22 and 38
There is parking for bicycles located around the corner from the Ri, on Bond Street.
Travelling to the Ri by car is inadvisable as there is only limited and expensive parking available nearby. Please note that the Ri is located within the Congestion Charging zone.