Friday 9th October, The Royal Institution


Friday 9th October

09:00 – 10:00


10:05 – 10:15

Welcome and introduction

David McGuire, MD of B2B copy agency Radix Communications, welcomes you to the seventh annual Copywriting Conference.

10:15 – 10:45


Relly Annett-Baker is a content strategist and copywriter. She shares her thoughts on the importance of the small snippets of copy that guide users through apps and sites.

10:50 – 11:10

Testing copy taught us…

Sandra Wu is the paid content marketing lead at Blinkist. She explores some of the discoveries she has made through testing copy.

11:15 – 11:45

Coffee Break

11:50 – 12:20

Test your copy quickly

Gill Andrews believes that testing copy is the key to better results. And in this talk she shares strategies for testing your copy quickly and effectively – before you publish.

12:25 – 12:55

Simple speak at WeTransfer

Robyn Collinge is a copywriter at global file-sharing site WeTransfer. She shares examples of how simplicity helps them serve a huge audience and build a dedicated following for their WePresent newsletter.

13:00 – 14:00


14:05 – 14:35

Your value proposition

Your value proposition can be the springboard to launch your marketing – giving your entire team a clear vision of what your business really means to your customers. Francesca Catanuso helps you build your proposition.

14:40 – 15:10

Death to perfectionism

Honor Clement-Hayes knows the trap well. For creatives, the cycle of create, review, feedback and edit can leave you feeling like nothing is ever good enough. But getting done is always better than getting stuck.

15:15 – 15:45

Coffee Break

15:50 – 16:10


Jane Evans was horrified by the disappearance of women over 50 from the world of advertising. Her Uninvisibility Project is shining a spotlight on talented women who have a powerful voice and a valuable perspective.

16:15 – 16:45

Personality-driven copy

Kira Hug is a conversion copywriter who knows that personality is positive for your brand. Learn how you can stand out – and how it can boost your bottom line.

17:00 – 19:00

Drinks (the first is on us)

Register Now

Save up to £60 on your ticket with a ProCopywriters membership - available for individuals and organisations.

Corporate Attendees

Corporate attendees can pay by invoice. Email and let us know how many places you would like to book.

About The Venue

The Royal Institution

The main conference day (Friday) takes place at The Royal Institution – including the talks, lunch, refreshments and post-conference drinks.

Travel to the conference

The Royal Institution
21 Albemarle Street

From the RI website:

By tube

The closest tube station to the Royal Institution is Green Park on the Jubilee, Victoria and Piccadilly lines. The Royal Institution is a five minute walk from the station. Also within a ten minute walking distance is Piccadilly Circus tube station, on the Piccadilly and Bakerloo lines, or Oxford Circus tube station on the Victoria, Central and Bakerloo lines.

By bus

There are numerous bus stops along Piccadilly which runs along the entrance to Albemarle Street.
Bus numbers: 9, 14, 19, 22 and 38

By bicycle

There is parking for bicycles located around the corner from the Ri, on Bond Street.

By car

Travelling to the Ri by car is inadvisable as there is only limited and expensive parking available nearby. Please note that the Ri is located within the Congestion Charging zone.

Get In touch

Contact Details

Write to:
Bayside Business Centre
Willis Way
Poole, UK

+44(0)1202 979 088