Francesca Catanuso
Principal UX writer @ Backbase
Francesca Catanuso hales from Washington, DC and is a copywriter and content strategist based in Amsterdam. She’s been carefully crafting words using data and research for nearly 10 years. Outside work, she loves markets and drinks a lot of chai.
My Sessions
14:05 - 14:35
Value propositions and how to use them
Your value proposition can be the springboard to launch your marketing - giving your entire team a clear vision of what your business really means to your customers.
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