Value propositions and how to use them
What do Marie Kondo and Andre the Giant have to do with copywriting?
Find out in this talk that explores how a culture of excess has forced companies to rethink their differentiators and make us better writers.
About the Speaker
Francesca Catanuso
Francesca Catanuso hales from Washington, DC and is a copywriter and content strategist based in Amsterdam. She’s been carefully crafting words using data and research for nearly 10 years....
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