Persuasion: practical insights and ideas

Is it for me?

If you are involved in creating marketing messages, then our insights into persuasion psychology will help you to craft more compelling copy!

What will you learn?

• 7-stage model of persuasion
• How to manipulate peoples’ expectations and perceptions
• Models of decision making and motivation
• Heuristics and cognitive biases that influence our decisions
• Evolutionary psychology and some insights into consumer behaviour

About the Speaker

Tim Fidgeon

Tim Fidgeon is one of the UK’s leading digital trainers and consultants. He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies,...